A second-generation berry man has joined the sales staff at Interfresh Inc. in Orange, Calif.

David Akahoshi will primarily assist with growing the company’s berry category, according to a news release. Areas of special focus for Akahoshi will be the expansion of the customer and grower bases and further development of existing relationships.

Noting that Akahoshi learned about the produce industry from an early age, Interfresh president Chris Puentes said in the release that the newest member of the company’s sales team is a jump ahead of many people in his age group.

“Dave grew up in the produce industry with his father and has literally learned the business from the ground up,” Puentes said in the release. “Dave brings to Interfresh an extensive knowledge of fresh berries, along with longstanding relationships, and we are pleased to have him supporting our efforts in that category.”

A national distributor and marketer of fresh produce, Interfresh was founded 24 years ago, initially supplying a small group of upscale independent markets, according to the company’s website at www.getinterfresh.com.

Berry salesman joins Interfresh