Cheryl Forberg, nutritionist for NBC’s The Biggest Loser, planned to appear Produce Marketing Association’s Fresh Summit.

Forberg planned to make an appearance at the Avocado Producers and Exporting Packers Association of Michoacán’s booth along with copies of her book, “The Biggest Loser: 6 Weeks to a Healthier You, Lose Weight and Get Healthy for Life!” She is also a registered dietician, chef and author of 10 other books.

The first 100 people who get to the booth between 1 and 3 p.m. Oct. 16, the second day of the four-day conference, should get a free copy of Foberg’s Biggest Loser book.

Forberg has appeared on behalf of the association and the Mexican Hass Avocados Importers Association before, and will also represent Avocados from Mexico through that association Nov. 7-9 at the American Dietetic Association’s Food & Nutrition Conference and Expo in Boston.

“Cheryl Forberg’s expertise in nutrition and healthy recipe development make her the ideal person for us to team up with and feature at the Avocados from Mexico booth,” said Emiliano Escobedo, marketing director, in the release. “Many people have the perception that avocados are high in fat and should be avoided, but in actuality, avocados contain mono- and polyunsaturated good fats that are recommended as part of a healthy diet.”

APEAM also plans to host cooking demonstrations, showcase sample retail displays, meet with retailers to help customize their avocado programs and give details on upcoming promotions.