(July 25) In a joint promotion with Bounty Fresh LLC, a respected chef will travel to New England to showcase Peruvian asparagus.

As part of the campaign, dubbed “The Great Asparagus Tour,” the Miami-based importer and distributor of fresh produce, including Peruvian asparagus and mangoes, will once again team with chef Allen Susser. The two previously sponsored a mango promotion in February during Super Bowl week in New Orleans.

The tour, which centers on Susser’s in-store demonstrations of his new world cuisine fresh asparagus recipes, will feast on the reputation of the award-winning restaurateur, said John Barmmer, director of marketing for Bounty Fresh. Susser, proprietor of Chef Allen’s restaurant in Aventura, Fla., has written “The Great Mango Book” and “The Great Citrus Book” and has appeared on numerous television shows, including CBS’ “The Early Show” and NBC’s “Today.”

“Asparagus is a highly nutritious food,” Barmmer said. “Retailers are trying more and more to push nutrition, and this is started to getting across. The question is just taking it to another level, and that is what Chef Allen is all about.”

Susser will kick off the first phase of the tour in Boston in cooperation with Demoulas Market Basket supermarkets, Tewksbury, Mass. Then, on Sept. 12, he will appear at the C&S Food Show at the Foxwoods Resort, Mashantucket, Conn.

In addition to sampling his recipes, customers will have the opportunity to share recipe ideas with the chef and can learn about the many nutritional benefits of fresh asparagus, including its high levels of such antioxidants as rutin and glutathione. Barmmer said rutin helps strengthen blood vessels, while glutathione is one of the body’s most potent anti-carcinogens.

“Asparagus is probably the most nutritious vegetable that has been studied,” Barmmer said. “And we want to get that message out there — to the customers and the retailers.

“It’s a rapidly growing category, and retailers are finding out that it is a good ring.”