The former perishables chief at Wal-Mart Stores Inc. has joined the advisory board of a traceability services provider YottaMark.

Bruce Peterson, who stepped down in 2007 as senior vice president and general merchandise manager of perishables at Bentonville, Ark.-based Wal-Mart, will lend his policy and strategy expertise to YottaMark Inc., Redwood City, Calif., according to a Yottamark news release.

Since leaving Wal-Mart, Peterson was president and chief executive officer of Naples, Fla.-based Naturipe Farms. He now runs his own consulting business, Peterson Insights.

YottaMark is the creator of the HarvestMark unit-traceability system, which offers per-item trace-forward and traceback capabilities.

“Traceability is an essential tool for food safety across the perishables supply chain, and a burning issue that the industry is addressing head-on with coordinated efforts,” Peterson said in the release. “I am encouraged to see the level of progress and impact the HarvestMark solution has made in the fresh food industry.”

Bruce Peterson joins board of traceability specialist