(Aug. 16) Bruce Peterson, former senior vice president of perishables at Wal-Mart, is Naturipe Farms LLC’s new president and chief executive officer.

Peterson, most recently president of Bentonville, Ark.-based Peterson Insights Inc. and a 37-year produce industry veteran, succeeds John Shelford, who has been with Naples, Fla.-based Naturipe Farms since its inception in 2000, according to a news release. Naturipe announced the management change Aug. 16.

“I have been honored and proud to be associated with such a progressive company and an exciting industry,” Shelford said in the release. “I am pleased and support Bruce as he takes the leadership of Naturipe Farms.”

Shelford’s plans weren’t immediately known. The release provided no details.

Peterson retired from Wal-Mart Stores Inc., Bentonville, in March after 15 years with the company. During his tenure at Wal-Mart, he helped launch the perishables food division.

After leaving Wal-Mart, Peterson started Peterson Insights with Michael McCartney of QLM Consulting Inc., Sausalito, Calif., in May, to create traceability guidelines for perishables.

“I am thrilled to be joining Naturipe Farms,” Peterson said in the release. “They have built a very special organization that has some unique characteristics to it. I believe there is a tremendous opportunity to expand their business model to other applications, and I look forward to helping develop the company to realize its full potential.”

Bruce Peterson to take helm at Naturipe Farms
PETERSON