Gary Caloroso has joined Roseville, Calif.-based AugustineIdeas, a marketing and communications agency that serves the produce industry, as vice president.

He is based in Tampa, Fla.

Caloroso has more than 15 years of experience in public relations, specializing in food and retail.

Recently he was vice president of Sahlman Williams, a Tampa-based public relations firm.

Caloroso is a member of the Fresh Produce and Floral Council, Produce Marketing Association, Southeast Produce Council and United Fresh Produce Association. He sits on the government affairs committee for the PMA.

Caloroso joins marketing agency