(Nov. 2) As part of its efforts to meet consumer demand for more and better-quality produce, Metro Richelieu Inc. promoted Alain Pare to director of central produce procurement for more than 600 retail stores in Ontario and Quebec.

Pare, who previously served as director of special projects for the Montreal-based supermarket company, said the promotion was effective in late September.

Following its purchase of A&P Canada, Metro Richelieu has been working to improve its produce departments. Pare said he’s worked for the past year to build synergy between Metro and its new subsidiary, A&P, and to develop best practices for the two companies.

In his new role, Pare is responsible for finding the best produce vendors for Metro Inc. and for meeting the diverse needs of its retail stores.

He has worked in the produce division for Metro Richelieu, which is the retail arm of Metro Inc., for 15 years. Before that, he was a produce buyer for Provigo Inc. supermarkets, a Quebec chain owned by Loblaw Cos. Ltd., Brampton, Ontario.

Pare is a member of the board of directors for the Fruit & Vegetable Dispute Resolution Center, Ottawa, Ontario, and a member of the Anjou-based Quebec Produce Marketing Association’s board of directors and its government and industry relations committee.