(March 10) ALBANY, N.Y. — Instead of “I Love NY,” New Yorkers can get used to another catchphrase: “I Love NY Agriculture.”

On March 3, the state unveiled New York’s newest customized license plate, the “Ag Tag,” according to a news release. Proceeds from the sales of the custom tags will go to the New York Agriculture in the Classroom program.

The customized plates will help the program by distributing $25 of their initial cost to the program as well as the cost of all renewal fees.

The statewide program is part of a U.S. Department of Agriculture initiative, which aims to increase the public’s awareness of agriculture by applying an agricultural-based curriculum in the classroom. In return for the public’s cooperation, the program provides related classroom materials for the nation’s schoolchildren. The New York program will distribute materials to about 4 million children.

The New York program is run in a partnership among the state’s Department of Agriculture and Markets, Education Department, Farm Bureau and Cornell University’s College of Agriculture and Life Sciences.