(Feb. 2, 11:11 a.m.) Chiquita Brands International, Cincinnati, and Fresh Express LLC, Salinas, Calif., are collaborating with the American Heart Association to raise awareness about women and heart disease, the companies said in a statement Jan. 27.

The companies are joining the American Heart Association’s public awareness campaign, Go Red for Women, by donating 10 cents from each purchase of specially marked salad blends and Chiquita Fruit Bites to the American Heart Association during the month of February.

“(This is part of) a multi-year commitment to AHA as part of the … commitment to help educate consumers about the importance of fresh fruits and vegetables as part of a healthy diet,” said Elizabeth England, spokeswoman for Chiquita.

Part of the campaign will continue to use Chiquita’s Fresh Funds, a consumer loyalty program started last year to encourage people to eat to more fresh fruits and vegetables by earning points for purchasing products. Charitable contributions to the American Heart Association will so be made through this program in February.

Products involved include Fresh Express Tender Ruby Reds and Sweet Tender Greens baby salad blends, Hearts of Romaine, Triple Hearts, Baby Spinach and Field Greens salads, and Chiquita Fruit Bites varieties include Red Apple Family Pack, Green Apple Family Pack, Apple Singles and Apple/Grape Singles.

Participating retailers include Albertson’s, Safeway, Food Lion and Food City.

England said the products used in the campaign were approved by the American Heart Association for their health benefits.

Sponsorship of Go Red for Women campaign will add to Fresh Express’ and Chiquita’s more than $600,000 in contributions last year, according to the companies.