(Dec. 6) While the child peels the clementine, a voiceover tells viewers of this television commercial that Spanish clementines are sweet and easy to peel.

Such commercials are alerting U.S. consumers in targeted markets that the fruit is available.

The 15- and 30-second ads, sponsored by Spanish clementine exporters and the Trade Commission of Spain, began running after Thanksgiving in Charlotte, N.C., Atlanta, St. Louis, Philadelphia and Houston, said Jeffrey Shaw, the commission’s food marketing director.

The commercials air over a three-week period during family-friendly programming on cable and broadcast television stations, Shaw said.

They are part of a media campaign designed to attract new consumers, Shaw said. The commission ran television commercials last year using a similar strategy, he said.

The commission chose the five markets because they reflect where there appears to be the most potential for winning over new consumers, Shaw said.

In the ads, a child on a seaside cliff in Spain shoots a clementine out to sea. The fruit lands in the hand of a child in the U.S.

“They’re here!,” says one excited child when she sees the clementine in her friend’s hand.