(Oct. 13, 11:49 a.m.) The 2008 West Coast blueberry deal has come and gone, but customers of Salinas, Calif.-based Colorful Harvest can have fresh berries through the fall.

The company is offering blueberries from Argentina and Chile for the first time this fall, said Doug Ranno, chief operations officer and managing partner.

The first of the South American berries will be available about Oct. 17, Ranno said. He declined to reveal the company’s projected blueberry volume this fall.

As is the case with the other berry products from Colorful Harvest, the berries will be packed under both the Colorful Harvest and Green Giant labels.

The initial shipments of the blueberries will be in traditional packaging and sizes, he said. Later in the season, however, Colorful Harvest will consider the use of the company’s foodservice-specific packaging, he said.

Shipping to the U.S. will be by both air and sea, Ranno said. The blueberries aboard ships will be offloaded in the ports of Miami and Southern California, he said.

To spearhead the marketing of the blueberry program, Colorful Harvest hired Bobby Price as business development manager in late September. Price, who has been in the produce industry for about 20 years, was most recently with Naples, Fla.-based Naturipe Farms LLC.

The fall blueberry deal will compliment Colorful Harvest’s nearly year-round strawberry program. The company has strawberry acreage in California’s three major berry growing regions — Oxnard, Santa Maria and Watsonville — in addition to acreage in Florida and Mexico.

Colorful Harvest is the exclusive grower-shipper for berries, melons, avocados and artichokes packed under the Green Giant label, Ranno said. Those commodities also are packed under the Colorful Harvest label.

Colorful Harvest adds blueberries to fall season
Salinas, Calif.-based Colorful Harvest is offering blueberries from Argentina and Chile for the first time this fall, says Doug Ranno, chief operations officer and managing partner.

Courtesy Colorful Harvest