Salinas, Calif.-based Colorful Harvest has named Mario Martinez director of food safety and quality assurance.

Martinez was plant manager at Conway Farms, Yuma, Ariz., before joining the company. He’s worked in agriculture since 1976 and held food safety responsibilities since 2005, said Doug McFarland, Colorful Harvest marketing director.

“Mario has managed food safety programs for a variety of crops in many growing regions, and that fits our highly diversified operation,” Doug Ranno, chief operating officer for Colorful Harvest, said in a news release.

Colorful Harvest grows strawberries all year and multi-colored heirloom vegetables that include Ruby Jewel sweet red corn, Rainbow Crunch carrots and several others.

Colorful Harvest names food safety director