(Aug. 22) DEEP RIVER, Conn. — Customers at Adams Hometown Market like to shop from a wide variety of top-quality, specialty, locally grown and organic produce.

Peter Honorowski, produce manager for Cheshire-based Bozzuto’s Inc.-owned Adams Hometown Market, Deep River, said his customers are buying more specialty produce, including a variety of mushrooms and different types of salad greens.

At Adams, mushrooms are available loose or in a 4-ounce package of crimini, shiitake and oyster mushrooms from Giorgio Foods Inc., Temple, Pa., called the Exotic Medley. The pack retails for $3.99.

In the early spring, Adams customers look for a local specialty called fiddleheads, which are young, coiled fern leaves. They were priced this spring at $6.99 a pound.

Honorowksi said he expanded the store’s selection of sprouts to include broccoli, radish, alfalfa, a blend of alfalfa and clover, and a blend of alfalfa, adzuki, green pea and lentil. The store also carries soy sprouts and bean sprouts.

In an attempt to appeal to many of the high-end stores in Connecticut, Bozzuto’s features a variety of specialty produce each month, including items such as fiddleheads, baby vegetables, red corn and maroon carrots, said Greg Veneziano, produce and floral director.


Veneziano said Bozzuto’s organic produce sales represent about 5% of total produce sales. He expects that percentage to continue to increase.

He said there’s increasing demand from Connecticut consumers for organic, especially if it’s grown locally.

Honorowski said the Deep River store’s sales of organic produce climbed from just more than 1% of produce sales last year to about 4.5% this year. The organic area occupies about 24 linear feet of refrigerated shelf space in an approximately 1,200-square-foot produce department.

About 15% of the store’s total sales are from produce, Honorowski said.