(Oct. 28) Consumers had a chance to give thanks for 5 a Day as part of the World’s Largest Cornucopia event at a West Jordan, Utah, Wal-Mart Supercenter.

The event, which was sponsored by the Utah 5 a Day Association, was designed to call attention to 5 a Day and build awareness of the Produce for Better Health Foundation’s new color campaign that encourages consumers to eat a variety of colored fruits and vegetables for proper nutrition.

40,000 POUNDS OF PRODUCE

The cornucopia was built using 40,000 pounds of locally grown produce and was staged as a closing event for 5 a Day month in September, said Clark Wood, regional buying team leader for Wal-Mart’s northwest territory. Store employees filled the back of the structure with empty pallets and filled the mouth of the cornucopia with fresh produce. Five local growers contributed product and three were on hand that day to talk about 5 a Day and phytochemical information, Wood said.

“The real purpose of the cornucopia was to draw attention to people about eating 5 a Day,” he said. Kids games, giveaways and sampling were all a part of the event. The store handed out recipes cards and 5 a Day information.

To generate media attention, the association distributed 250 posters in schools, state and local health departments and businesses, Wood said.

MEDIA KITS


It also created 20 media kits and small cornucopias filled with fruit, recipes and 5 a Day information to give to television and radio stations, newspapers and magazines, said Rachel Johnson, 5 a Day coordinator for Utah.

The Utah departments of health and agriculture joined forces to promote 5 a Day at the event, Johnson said. The Utah deputy commissioner of agriculture talked to news stations about sanitation issues and the health benefits of produce.

“We’re trying to get Utahans’ attention and get them to eat more fruits and vegetables,” Johnson said. The event reached more than 610,000 people, thanks to media coverage.

The “Guinness Book of Records” has been contacted about the event, Wood said.