Clay Green, a 15-year veteran of Publix Super Markets Inc., Lakeland, Fla., has joined the sales desk at First Fruit Farms Inc., Birmingham, Ala.

David Roper, president of First Fruit Farms, said he believes Green will be a big asset to the company.

“He will learn this side of the industry and I think we will make a great team,” he said.

Green, who began in late May, will focus on the Canadian and Mexican import deals, Roper said.