After two years of reduced volumes following a devastating 2007 freeze, the Chilean avocado industry is roaring back to life, with an expected 310 million pounds slated for export to the U.S. in the 2009-2010 season.
The Chilean Avocado Importers Association, Aptos, Calif., released the estimate July 14, according to an association news release.
About 180 million pounds were exported to the U.S. in 2008-2009, according to the association.
Fruit is expected to begin arriving in July and ship through March 2010.
The big crop will allow the association to promote avocados heavily in the U.S. in 2009-2010, Maggie Bezart, the association’s marketing director, said in the release.
“Given the increased volume, we are expanding every major area of our integrated marketing program for this season — retail merchandising, advertising, public relations, special events and promotions,” she said.