Mastronardi Produceâs Kumato tomato has received one of the International Taste & Quality Instituteâs annual Superior Taste Awards.
Courtesy Mastronardi Produce
The Kumato tomato, a brown tomato Kingsville, Ontario-based Mastronardi started shipping in 2009, earned a Superior Taste Award from the International Taste & Quality Institute.
The Brussels, Belgium-based organization brings in judges from culinary associations around Europe each year to rate products entered by companies looking to obtain an award. Based on blind judging, awards are given to entries that pass the test.
âWe submitted a variety of products, and the Kumato came out on top,â said Chris Veillon, marketing manager for Kingsville-based Mastronardi.
Veillon said the company is always looking for ways to effectively promote its varieties and brands, and this was an opportunity to market one of its specialty varieties.
Mastronardi Produce is the exclusive shipper of Kumato tomatoes for North America, but the Syngenta AG-owned variety is also available in other areas of the world from shippers abroad.
âWhat the award does is gives us credibility for the tomato internationally, but the fact that it came from Canada speaks volumes to what we do and what weâre about,â Veillon said.
While the International Taste & Quality Institute has notified winners of their awards, it has not announced the awards publically, as of May 6. It plans to present the awards at a ceremony in Brussels May 27.