A celebration of life service for Otto Geisert Jr., former president and chief executive officer of Balcom and Moe Inc., Pasco, Wash., is scheduled at 2 p.m. May 2, at Meadow Springs Country Club, Richland, Wash.

Geisert, a fixture in the Washington state potato industry for more than four decades, died April 18. He was 81.

“Otto was one of the pioneers and great leaders in the potato industry,” Chris Voigt, executive director of the Washington State Potato Commission, told the Tri City Herald newspaper.

Geisert joined Balcom and Moe in 1957. He was initially responsible for Balcom and Moe’s Grandview, Wash. operations. He was promoted to chief executive officer in 1963 when the company acquired additional farmland near Pasco and relocated its headquarters to the city.

Geisert was elected in 1968 to serve on the Washington State Potato Commission, a service that continued for eight years including a term as the commission’s president.

In 2008, Geisert was honored by the Washington State Potato Foundation with its industry leadership award, and a scholarship fund was established in his name.

Geisert’s wife of 50 years, Marlyn, preceded him in death. He is survived by three daughters: Torena O’Rorke, Leslie Doyle and Cathy Kelly, and six grandchildren.

In lieu of flowers, the family requests donations to The Tri-Cities Chaplaincy, 2108 W. Entiat, Kennewick, Wash., 99336, or to Planned Parenthood of the Greater Tri-Cities, 7426 W. Bonnie Place, Kennewick, Wash., 99336.