Oxnard, Calif.-based Mission Produce Inc. has added industry veteran Mike Haynes to its sales department.

Haynes, who has been in the fresh produce industry for 20 years, comes to Mission Produce from Freska Produce International LLC, Oxnard, where he specialized in marketing avocados, said Ross Wileman, Mission’s vice president of sales and marketing.

“With his established business relationships and sales expertise, we expect Mike to quickly transition to our sales and marketing efforts,” he said. “The California avocado industry and Mission Produce are in a much better position than we have been in the last few years, and Mike will help us get back up to speed.”

Mission Produce adds pair to sales staff

Haynes

Mission Produce adds pair to sales staff

Nava

A newly promoted member of the Mission Produce sales staff is Joe Nava. During his college days at Cal Poly-San Luis Obispo, Nava was a recipient of a Pack Career Pathways Fund scholarship, a program administered by the Produce Marketing Association, Newark, Del., Wileman said.

After internships with Driscoll Strawberry Associates Inc., Watsonville, and Famous Software LLC, Fresno, Nava joined the operations staff at Mission Produce earlier this year.

In his new role, he will be handling current and prospective accounts as well as attending various industry trade shows, Wileman said.