(UPDATED COVERAGE, March 4)
Organic citrus grower-shipper Uncle Matt's Organic Inc. is offering Sicilian blood oranges.
The variety, available from March 8 through the early part of April, will be imported to the U.S. via a partnership the Clermont, Fla., operation has with Agrinova, a Sicilian cooperative of organic growers that has citrus groves in the volcanic soil near Mt. Etna, according to a news release.
âI personally went to Sicily to inspect their farms and meet their growers," Matt McLean, Uncle Matt'sâ chief executive officer, said in the release. âNot only do we share the same organic growing philosophy, but we share the same high standards in growing practices and were able to exchange knowledge and ideas involving organic citrus production.â
The blood oranges originated in Italy and possess a tangy citrus flavor.
According to the release, Agrinovaâs growers believe in natural organic farming free of chemicals.
The fruit's deep red color originates from anthocyanin, an antioxidant that has many health benefits, according to the release.
Uncle Matt's is offering the certified organic tarocco and sanguinello varieties.
The grower-shipper has also introduced a new logo. The company updated its brand to attract a larger audience.