(Feb. 25, 12:47 p.m.) A new retail snack pack highlights a big organic push from sliced-apple company Crunch Pak.

Year-round supplies, level pricing and more vigorous marketing also can be expected from the Cashmere, Wash.-based company, relying on expected growth of the organic apple category, said Tony Freytag, marketing director.

“We’ve been pushing very hard,” Freytag said. “We see organic as a mainstay. Despite the economy, the latest studies show there’s still continual growth in organic.”

The snack pack, which contains five 2.8-ounce bags and bears the Crunch Pak label, will likely be on retail shelves by mid- to late March, Freytag said.

It will complement the company’s Crunch Pak-branded 12-ounce organic zipper bag, he said.

New storage and packaging technologies have made it easier for Crunch Pak to expand its organic program from 9-10 months per year to year-round coverage, Freytag said.

The company can source domestically longer into the season, though a small percentage of raw product will still be imported, Freytag said.

In addition, there’s simply more product available now, because more U.S. growers have boosted organic apple acreage, he said.

“Until we had consistent raw product supply, we weren’t going to be out there beating the drum,” Freytag said. “Now we’re confident that we have it.”

With the new organic push will come efforts to shrink the price gap between conventional and organic sliced apples, Freytag said.

The new level pricing strategy should be a big draw, he said.

“It’s a good value today, and it will be an incredible value in the summer when people normally raise prices,” Freytag said.

Crunch Pak steps up organic marketing efforts
An organic sliced-apple snack pack, which contains five 2.8-ounce bags and bears the Crunch Pak label, will likely be on retail shelves by mid- to late March, says Tony Freytag, marketing director for the Cashmere, Wash.-based company.

Courtesy Crunch Pak