(Dec. 11, 11:19 a.m.) Retailers can now plant their own little Disney Garden.

The brand, marketed by Imagination Farms LLC, Indianapolis, has developed a four-foot Disney Kids Destination to feature products in a retailer’s refrigerator case.

The display is designed to feature Disney Garden’s 30 stock-keeping units of value-added items designed for children, said Melinda Goodman, spokeswoman for Imagination Farms.

“Any retailer can develop a Disney Kids Destination by contacting Imagination Farms and speaking with one of our sales staff,” Goodman said. “It is just a matter of establishing timing, space, point of sale needs, item selection, promotional and sales goals.”

Goodman said there is no charge for the program and Imagination Farms provides the point of sale materials at no cost based on expected sales.

Retailers can also request Imagination Farms staff to install the equipment.

Retailers who have incorporated the Disney Destination along with point of sale and promotional support have shown double-digit growth in sales, Goodman said.

(Web Editor's Note): The Packer's latest Pamela's Kitchen video is now available on our Web site. Watch Pamela test a new product, from Imagination Farms' Disney Garden line, aimed at getting kids to eat their veggies. (outdated link – contact the web editor at webeditor@thepacker.com if you need this information)

Disney Garden makes its own destination in stores
“Any retailer can develop a Disney Kids Destination by contacting Imagination Farms and speaking with one of our sales staff,” says Melinda Goodman, spokeswoman for Imagination Farms LLC, Indianapolis.