(March 10, 4:45 p.m.) Driscoll Strawberry Associates Inc., Watsonville, Calif., has promoted its sales manager to vice president of sales.

Tim Youmans, who has been with Driscoll’s since 1999, will head sales for the retail, foodservice, export and wholesale channels, according to a news release.

“Our challenge is to be responsive to the day to day environment while we build long term plans with our marketing partners for future growth,” Youmans said in the news release.

Youmans will oversee Driscoll’s category management team, and he will report to Michael Hollister, senior vice president of sales and marketing, the company said.

“Tim’s new position will give us greater focus and coordination between all of our sales channels,” Hollister said in the release.

Driscoll’s names Tim Youmans sales VP