Greg Andersen, a Driscoll Strawberry Associates Inc. employee since 1998, earned a promotion to retail sales manager.

Andersen’s first position with Watsonville, Calif.-based Dricoll’s was as sales distribution coordinator. He came from Sweet Darling Sales Inc. and Naturipe Berry Growers, Watsonville, where he was a salesman.

In his new role, Andersen is responsible for retail program planning and sales activities in both the U.S. and Canada, according to a news release.

Andersen succeeds Tim Youmans, who was promoted to vice president of sales in March.