(Oct. 15, 12:37 p.m.) Dulcinea Farms LLC, Ladera Ranch, Calif., has appointed John McGuigan as vice president of sales and marketing.

Previously employed by Sherman Oaks, Calif.-based Sunkist Growers Inc. as vice president of fruit sales, McGuigan has a proven track record, spokeswoman Sarah Siler said.

McGuigan’s first priority at Dulcinea Farms will be to build a comprehensive and powerful sales and customer service team, Siler said.

Additionally, the company has hired Frank Mejia as senior manager of operations for Mexico.

Formerly a general manager for the Southwest Production Unit of Del Monte Fresh Produce, Mejia will enforce quality standards for Dulcinea as well as strengthen relationships with grower-partners, Siler said.