A produce broker that formerly represented Earthbound Farm has become the company’s Southeastern regional sales manager.

Beverly Weathers has joined Natural Selection Foods LLC, San Juan Bautista, Calif., the company that promotes the Earthbound Farm label.  
 
“Bev has been an incredibly valuable member of the Earthbound Farm team for several years already,” Glenn Daniels, Earthbound Farm’s vice president of sales, said in a news release. “With her extensive knowledge of the Earthbound Farm product line and her passion for our mission to bring the benefits of organic food to as many people as possible, she's already a key member of our regional sales team.”
 
Weathers has worked more than 10 years in produce sales as an account executive for Archibald Brokers, Charlotte, N.C., , where she represented Earthbound Farm produce.