(June 25, 5:32 p.m.) The Reedley-based California Tree Fruit Agreement and Epic Roots LLC, Salinas, Calif., have paired to create a co-promotion for the Fourth of July.

Each package of Epic Roots Mache and Mache Mixes will feature an eight-page recipe booklet that includes recipe, nutrition information, the benefits of vitamin C and a 50-cents-off coupon to generate repeat purchases of Epic Roots Mache products.

All retail bags and clamshells for the U.S. market will have the promotional booklet and coupon. This includes packages of Epic Roots Mache and Mache Mixes Salade Europeen, Salade Aux Herbes, Red Romance and Salade Verte shipped from June 17 through July 3.

“We think it’s a natural fit, pairing a salad up with fruit. It’s just providing different usage ideas for the fruit. You would be able to pair them up in a salad using salad and goat cheese. It’s all about cross-promoting,” said Joanna Frith, domestic market manager for the CTFA.