(Oct. 27) SAN DIEGO — It’s widely known that tomatoes are healthful, but Willcox, Ariz.-based Eurofresh Inc. wanted to spread the word with a more official stamp of approval — that of the American Heart Association.

Starting this fall, Eurofresh Farms campari tomato packs will bear the association’s heart check-mark label, which identifies foods that are heart-healthy.

Mark Cassius, vice president of sales, said getting the certification took four month but that it was worth it.

“Campari is probably the premier tomato, as far as flavor is concerned, and tomatoes are such a healthy product that we felt it would be interesting to jump into the American Heart Association label,” Cassius said at Fresh Summit 2006.

According to the heart association, heart check-mark products have 3 grams or less of fat, 20 milligrams or less of cholesterol and 480 milligrams or less of sodium and contain 10% or more of the daily value of one of six nutrients — vitamin A, vitamin C, iron, calcium, protein or dietary fiber.

Eurofresh also introduced a new label for its imported products — Garden Fresh Selections. The label plays off of Eurofresh’s slogan for domestic produce — “Garden Fresh Flavor,” Cassius said.

Tomatoes, cucumbers and, for the first time for Eurofresh, bell peppers will be grown and packed under the label.