(Oct. 17) A familiar face has taken over as president of Hamer, Idaho-based Larsen Farms.

Owner Blaine Larsen has succeeded his son, Brandon Larsen, who recently bought 11,000 acres from Larsen Farms and started the Wray, Colo.-based Pro-Health LLC.

Larsen Farms, which shipped nearly 3 million cwt. of potatoes during the 2004-05 season, hasn’t produced potatoes on the divested acreage for three years, so the sale will not diminish its potato volume for next year, said Lynn Ruffell, director of sales and marketing.

Ruffell will supervise Larsen sales since the company’s vice president of sales and marketing, Alan Bradshaw, followed Brandon Larsen to Pro-Health to serve as vice president of sales and marketing.

Larsen Farms, which was founded in 1969 with 80 acres, grew to control 36,000 acres before the acreage sale to Pro-Health. Of Larsen’s remaining 25,000 acres, 10,000 are used to grow potatoes, Ruffell said.

Ruffell said Larsen expects to ship 3.2 million to 3.5 million cwt. of potatoes in the 2005-06 season.