(July 23) The Chilean Avocado Importers Association has appointed Food Network chef Ingrid Hoffmann as the spokeswoman for its 2007-08 marketing campaign.

Hoffmann is a Colombian-born culinary expert, and her new cooking show, “Simply Delicioso,” will make her the Food Network’s first-ever Latina host, according to a news release. Her show will begin July 14 and will air weekly on Saturdays at 11:30 a.m. Eastern time.

Hoffmann is a perfect fit to represent the Chilean avocado importers, said Maggie Bezart, director of marketing for the association.

“She’s very well-respected in the food industry,” Bezart said. “She crosses over between the Latino market and the general market, and she already uses avocados in a lot of her current recipes.”

As spokeswoman, Hoffmann will conduct media interviews throughout the fall, feature Chilean avocados on several episodes of her cooking show and appear at Fiestas de las Americas, a major retail event for the Hispanic community in Santa Ana, Calif., the release said.

Food Network chef becomes avocado spokeswoman
HOFFMANN