A new recipe contest this year aims to inspire chefs across the country to be more versatile with avocados.
The Mexican Hass Avocado Importers Association, which has been accepting recipes for its Amazing Avocado Chef Recipe Contest since April, is giving chefs until the end of June to turn in their entries. During July, Roberto Santibañez and a group of foodservice professionals will judge the entries. Santibañez is chef and owner of Truly Mexican, a consulting firm for Mexican food and culinary arts.
The Miami-based board is taking recipe submissions in two categories: comfort food classics and ethnic inspirations. The association plans to announce the winners Aug. 1 via news releases and social media.
Winning chefs will have a choice of a trip to the Culinary Institute of America’s Latin Flavors Conference in San Antonio, Texas, or a cash prize of $2,500 as rewards.
The association sponsors four Culinary Institute of America events per year, and has been working with the culinary institute since 2008, said Jacqueline Bohmer, marketing director for MHAIA.
The association plans to use the recipes to motivate chefs to use avocados in different ways.
“The contest was our way to spark innovation with America’s foodservice chefs and generate new and creative ways to use avocados on the menu,” Bohmer said. “We believe as chefs learn about the versatility of avocados they will appear more frequently on menus across America, which is good for both operators and consumers.”
Bohmer said adding avocados to dishes on the menu can warrant an upcharge, which operators can appreciate.
The association is receiving more recipes each week and for a variety of dishes, including desserts and pies, Bohmer said. This is the first time the association has sponsored a recipe contest.