Vidalia Sweet Carrots are the latest addition to the product line for Brooks, Ore.-based Curry & Co.

The company has added the exclusive Vidalia Sweet Carrrots to a lineup that already includes onions, sweet onions, potatoes and blueberries, according to a news release.

The harvest season for the Georgia-raised carrots is December to June, and Curry & Co. own the exclusive rights to the “Vidalia Sweet Carrot” brand. The carrots are grown and packed in Statesboro; Ga., at a facility Curry & Co. recently purchased from Gerald Farms.

“Vidalia Sweet Onions are one of the most recognized names in the onion industry, and we fully expect our Vidalia Sweet Carrot to benefit from the high-quality reputation of Vidalia Sweet onions,” Curry & Co. president Matt Curry said in the release.

Curry said Oct. 13 the will be grown in the same area that Vidalia onion must be grown in. While carrots are not regulated by the Georgia Department of Agriculture, like the region’s namesake onions, Curry said the company would adhere to the same rules as onion growers who identify their onions as Vidalia-grown.

He said the carrots have a sweeter taste because of the soil types in Georgia. The company plans to offer the first Vidalia carrots in January 2011, offering advantages to East Coast buyers in terms of food miles.

“They key thing is we are focusing on is the sheer quality for the cello,” he said.

Most of the Vidalia Sweet Carrots are from Vidalia onion growers Jamie Brannen and Terry Gerrald, according to the release. The program will initially focus on cello carrots in a wide variety of package options, including 1-pound to 10-pound bags. Foodservice buyers can choose between 10-pound to 50-pound bags and a 50-pound box, the release said.

Vidalia Sweet Carrots will be sold nationally. The company gave no volume estimate for the 2010-11 marketing season.

Curry & Co. adds Vidalia Sweet Carrots