If a recently formed consortium achieves its goal, by 2015 75% of the U.S. foodservice industry will be GS1-compliant.

On Oct. 5, the Washington, D.C.-based National Restaurant Association and the Lawrenceville, N.J.-based GS1 US announced the creation of the Foodservice GS1 US Standards Initiative, according to a news release from the associations.

Fifty-five foodservice manufacturers, distributors and operators are members of the new initiative, whose goal is the widespread implementation of GS1 traceability technology in foodservice. The 75% goal for 2015 is measured in terms of overall revenue, not number of companies.

The effort has received the blessing of the National Restaurant Association, the International Foodservice Manufacturers Association, the International Foodservice Distributors Association and GS1 Canada Foodservice.

The initiative recommends the adoption of a timeline for voluntary adoption of GS1 standards for company identification, item identification and product description. Forty-five of the founding member companies have committed to the timeline.

By bringing more of the U.S. foodservice industry up to GS1 standards, the initiative hopes to eliminate waste in the supply chain, supply customers with better information and improve food safety and traceability.