The use of mangoes continues to grow, according to the National Mango Board, thanks to aggressive foodservice campaigns that include chain promotions and increased publicity from those promotions.
The board, whose budget come from assessments on domestic and imported mangoes, focused on foodservice trade media in 2010 and netted 55 mentions or features in targeted publications. That exposure generated more than 4 million reader impressions, according to a news release from the board.
The board also stepped up efforts in the realm of social media and its online presence in 2010. As a result, a variety of foodservice operators included mango information and cooking classes on their Facebook pages and websites.
At the International Foodservice Editorial Council conference in November, board marketing manager Megan McKenna was elected to vice president of the council.