The Idaho Potato Commission is hoping talking potatoes will help it reach a younger audience.

Potato Commission launches new site, characters

Courtesy Idaho Potato Commission

Stunt Tater (left) and Coach star in six videos on the Idaho Potato Commission's new website, www.spudtacular.com.

The Eagle-based commission launched a new website, www.spudtacular.com, to accompany its newest potato characters—Stunt Tater and Coach.

The commission worked with a company in Boise to develop the characters, which come to life through human eyes and mouths being shown on digital russet potatoes. The site features six videos starring Stunt Tater and Coach, with Stunt Tater attempting daring feats to impress a female potato.

As the episodes go, Stunt Tater manages to get injured in a variety of ways, including slicing, frying and mashing, that turn him into different potato dishes. Recipes for the dishes are also available on the site.

The commission promoted the characters and the site while all of the pieces were still being put together at the National Restaurant Association’s annual Restaurant, Hotel-Motel show May 22-25 in Chicago.

“We did it initially to have something different at the show,” said Don Odiorne, vice president of foodservice for the commission, at the NRA Show. “With this show, it’s a small booth, and we want people to stop and talk.”

Since the show, the commission worked on creating a Facebook account and Twitter account for Stunt Tater.

The new site also has games, desktop wallpaper, ring tones, screen savers, a place to make one’s own potato character and behind-the-scenes information about how Stunt Tater and Coach were created, Odiorne said.

Odiorne said his goal with the videos was to give the commission a chance for another very successful YouTube video to follow its video of Dawn Wells demonstrating potato peeling.

“The next best one is a baked potato casserole video that has 700,000 views,” Odiorne said in May. “So we’re hoping to be able to leapfrog with these.”