Royal Rose LLC continues to roll out its radicchio marketing campaign, unveiling recipes in early December for National Cheese Lover’s Day, Jan. 20.

Radicchio marketing effort spreads

Courtesy Royal Rose LLC

As part of its promotion for National Cheese Lover's Day in January, Salinas, Calif.-based Royal Rose LLC released a recipe for radicchio-wrapped goat cheese.

The previous recipe promotion was for National Spaghetti Day, Jan. 4. The new recipes are for radicchio-wrapped goat cheese and cheese trio and radicchio pizza.

The Salinas, Calif.-based company has also added Monterey County restaurants to its stable of fundraisers for American Heart Month in February, Royal Rose spokeswoman Marci Bracco said.

The new participants are Monterey’s Bistro Moulin, Montrio Bistro and Tarpy’s Roadhouse; plus Carmel’s Rio Grill. Pacific Grove’s Fandango and Carmel’s Mundaka had previously signed up.

Each week in February, the restaurants will offer a new radicchio recipe and donate $1 from each meal to the American Heart Association.

Throughout February, Bellagio Pizzeria in Monterey will offer a radicchio pizza and donate the same amount to the heart association.

“We’ll raise a lot of money for heart health and get people to try a fun product in a lot of ways,” Bracco said. “Italian, southwest, you name it.”

In December, Guglielmo Winery in Morgan Hill is serving radicchio in its tasting room, Bracco said. Guglielmo plans to include recipes in wine club shipments.

In March, an educational campaign for children is planned during National Nutrition Month.