Well-Pict Inc. plans to offer convention visitors a taste of two new varieties â one strawberry and one raspberry â Oct. 15-18 at the Produce Marketing Association Fresh Summit in Orlando, Fla.
Watsonville, Calif.-based Well-Pict will be at booth No. 1067.
The companyâs proprietary strawberry variety 4053, which replaces 2880, will be in production annually from fall to mid-December in Oxnard, said Dan Crowley, Well-Pict sales manager. Itâs also grown in Watsonville and Salinas before the season ends there.
âThis was a replacement of a four-year cultivar,â Crowley said. âIt takes time obviously to get it up and going at the nursery level. Its characteristics are full red color, real good juice content and a great flavor profile. Itâs conical with a rounded shoulder so it has a nice appearance in the pack, too.â
Well-Pict will also show off its new proprietary raspberry, variety 2933. The plants were mature enough to allow full conversion to the new variety in Oxnard and Watsonville, he said. Itâs being shipped to all markets.
âFall isnât typically a berry promotion time,â Crowley said. âBut the category itself is growing. Itâs a year-round product and weâre filling that need.â