Zespri International is publicizing a campus promotion that helped expand studentsâ awareness of kiwifruit.
These students helped Zespri International expand the consumption of kiwifruit at the University of Massachusetts during the commodity group's âKiweekâ promotion.
The Redwood City, Calif.-based Zespri North America, exclusive North American marketer of New Zealand kiwifruit, introduced students to the fruit during a Sept. 13-16 promotion at the University of Massachusetts.
During âKiweek,â the universityâs dining staff offered 11 kiwifruit dishes at breakfast, lunch and dinner, including smoothies, parfaits, gazpacho and shrimp tempura, according to a news release.
Students staffed sampling stations, distributing kiwifruit halves and handing out nutrition information and kiwifruit tattoos.
Kiwifruit flavor, fruit appeal and versatility were a pleasant surprise for most students, Martha Monaghan, UMass Diningâs special events manager, said in the release.
âOur students loved the kiwi menu choices,â she said. âKiweek at UMass Dining dovetailed with our directorâs challenge to encourage customers to double their consumption of fruits and vegetables and supported our âStealth Healthâ program.â
Karen Brux, Zespriâs North American marketing representative, said it was one of the organizationâs best promotions and that the recipes became crowd pleasers.
Zespri is planning to extend its nutrition outreach to other school foodservice programs this season and plans sampling at elementary schools.