(Oct. 22, 1:16 p.m.) Roy Lundstrom started out in the oil business, but the California native ended up devoting more than three decades to the produce industry in Nogales, Ariz.

Lundstrom, 79, died Oct. 20 in Tucson, Ariz.

“He was one of the best-known produce distributors in the country,” said George Gotsis, president of Omega Produce Inc., Nogales. “He was very well thought of. He was very honest and a good business man.”

Lundstrom earned an accounting degree at Fresno State and spent nine years with Shell Oil Co. before joining Sunnyside Packing Co., Selma, Calif., in the early 1960s.

In 1963 he moved to Nogales, where he joined newly formed GAC Produce Co. Inc. He stayed with that company for 25 years, selling tomatoes, peppers and cucumbers. He later was a partner at Crestview Sales Inc.

“He was truly the giant for our industry, and he was the man when it came to selling produce during his time in Nogales,” said Jim Cathey, general manager and sales manager at Del Campo Supreme Inc., Nogales.

Lundstrom served on the first board of directors of the West Mexico Vegetable Distributors Association and later served as vice president. He was president of that organization — now the Fresh Produce Associations of the Americas — from 1972-76.

He also served on the board of directors of the Washington, D.C.-based United Fresh Fruit & Vegetable Association. Lundstrom was selected one of 100 Who Made a Difference in The Packer’s “A Century of Produce” in 1993.

He is survived by his wife Carol, daughters Karen Scott and Kristine Maytorena and son David Lundstrom, a salesman at Wilson Produce LLC, Nogales. He also is survived by six grandchildren.

Lundstrom was preceded in death by his son Scott.

Services were scheduled for October 22 in Nogales.

Western correspondent Tom Burfield contributed information to this story.

Former Nogales produce industry leader dies