(April 5) A former Dole and Ready Pac East Coast sales veteran has joined Rosemont Farms Corp. to help support its expanded product line.

Joe McGuire became vice president of business development for the Boca Raton, Fla.-based grower-shipper in February.

McGuire is a former eastern division vice president for Ready Pac Produce Inc., Irwindale, Calif., eastern sales manager for Bakersfield, Calif.-based Bolthouse Farms and eastern division director for Salinas, Calif.-based Dole Fresh Vegetables Inc.

Working from his home in Branchburg, N.J., McGuire — who has more than 16 years of produce industry experience —spearheads Rosemont’s East Coast sales, services and product development, said Hurley Neer, vice president of sales and marketing.

“Joe has a lot of experience in getting and expanding value-added products into the marketplace,” Neer said. “He brings a lot of experience and knowledge on the sales side, as well.”

One of the projects McGuire has been focusing on involves Rosemont’s partnership with Dulcinea Farms LLC, Ladera Ranch, Calif., for East Coast growing and distribution of miniature watermelon and cantaloupe. Rosemont has been building an East Coast grower base for the Dulcinea brand with growers from Florida north to the Carolinas.