SALINAS, Calif. — Bar codes and traceability are on the agenda at the EcoFarm Conference set for Jan. 26-28 in Pacific Grove.

John Bailey, executive director of Top 10 Produce, said he plans to present results of a traceability pilot study in a Jan. 28 workshop, “Bar Codes without Harm: High Impact Marketing Opportunities.”

Top 10 plans to customize the ShopSavvy scanning app, available on a variety of smartphones, for smaller farms, Bailey said.

“Most of our growers are organic,” he said. “But everyone is welcome. What matters is moving toward a more sustainable agricultural model.”

Under the Food Safety Modernization Act passed by the Senate Nov. 30, bar codes may become required of any grower selling to wholesale markets, Bailey said.

“ShopSavvy is one of the top five shopping apps at Christmas but it’s never gone over into fresh produce because you’ve never had the bar codes on that before,” he said. “The opportunity is coming because of this legislation.”

The Salinas company is working with Big In Japan, ShopSavvy’s creator, to bring up a Top 10 website when consumers scan produce. That will link to growers’ information, including their YouTube videos, and map availability by store and price.

“Our bar codes go back to only one grower and one place,” Bailey said.

Growers’ names and locations will be visible to consumers. In turn the scans will aid two-way traceability in the event of a recall, he said.

Conference details are available online at Other scheduled speakers include Bob Corshen of Davis-based Community Alliance with Family Farmers and Mike Faupel of the Applied Sustainability Center at the University of Arkansas, Fayetteville.