(Aug 7) LIVERMORE, Calif. — You could say that iTradeNetwork is on a roll.

The company recently signed Giumarra Cos., Reedley, Calif., to its roster of firms that are fully integrating iTradeNetwork’s procurement and logistics platform into their existing systems.

This latest move comes during a year in which the company already has signed deals with such industry heavy hitters as A. Duda & Sons Inc., Oviedo, Fla.; DNE World Fruit Sales, Fort Pierce, Fla.; Sunkist Growers Inc., Sherman Oaks, Calif., and The Oppenheimer Group, Vancouver, British Columbia.

Rob Bonavito, chief executive officer of iTradeNetwork, said his company is glad to have a company like Giumarra on board.

“They’re an industry leader,” he said. “If you look up grapes in the dictionary, you’ll see their picture.”

Bonavito said companies are joining the iTradeNetwork trading platform because they want to see a return on their investment right away.

“It’s continuing to pay for itself,” he said. “The more people sign on, the lower the cost for each individual user. Our fully integrated customers are seeing up to a 63% efficiency improvement rate.”

Bonavito said cost savings for his customers come from integrating and streamlining the shipping process along the entire supply chain.

“At the end of the day, they’re going to see efficiency improvements,” he said. “We can save money on the supply side and the buying side. That’s why we’re still here.”

In an economic climate that has seen many companies continue to slump — technology companies in particular — Bonavito said iTradeNetwork already has facilitated more than $2 billion in perishables trading business during the first half of the year. What’s more, he doesn’t expect it to stop there.

“We plan on doubling that in the second half,” he said.

In July, the company released its Request for Quote Analyzer, which was developed in cooperation with many of its customers.

The analyzer uses the existing request-for-quote process on iTradeNetwork’s trading platform to give specific price quotes for specific items. The system allows price quotes to be created independently by vendors, resulting in a report that provides an independent, auditable listing of high and low prices for a given item or line of items during a specified period of time.