To highlight its products and to be closer to other manufacturers, plastic pallet company Intelligent Global Pooling Systems Co. LLC, is building a sales and innovation center in Bentonville, Ark.

iGPS opens customer experience center in Bentonville, Ark. 

Courtesy iGPS

iGPS is opening a customer experience center in Bentonville, Ark., to highlight its plastic pallets.

In mid-July, the Orlando, Fla.-based iGPS, which rents plastic pallets that include four embedded radio frequency identification tags, also opened a customer support and logistics center in Orlando, Fla.

Scheduled to open in mid-August, the 8,000-square-foot Bentonville operation was designed to allow customers an interactive experience with the company’s pallets.

The building will feature a mini warehouse stocked with iGPS’ plastic pallets, a forklift and a truck pulled up to a dock to allow customers to see how the plastic pallets fit into the supply chain, said Lewis Taffer, chief marketing officer.

Construction of the center in the city where Wal-Mart Stores Inc. is based made sense as the area hosts scores of manufacturer representatives in technology as well as in supply chain management, Taffer said.

“Bentonville is the epicenter for much about the supply chain,” he said. “This is an opportunity to not only showcase what iGPS offers but to also draw on a lot of their expertise and knowledge. So many people deal with Wal-Mart’s Bentonville offices that it has really become an important focal point for retailing and the supply chain.”

In Orlando, iGPS consolidated another customer service center in the Dallas area with an expanded Orlando headquarters operation for improved efficiencies, Taffer said.

iGPS has significantly increased its business since 2006, particularly in 2009, Taffer said.

The food business, including fresh, frozen, represents an overwhelming part of iGPS’ sales, he said.

The company touts its recyclable pallets as being a third lighter than traditional wooden pallets.

Plastic also prevents bacteria such as salmonella or listeria from being absorbed in the pallet, Taffer said.

The embedded RFID tags allow for individual pallet tracing throughout the supply chain, he said.