(March 11) TORRANCE, Calif. — Things are hopping these days on both sides of the online supply chain.

While Torrance-based Agribuys has released version 10.0 of its supply chain management system, several retailers are expanding their online presence in the Pacific Northwest.

The latest version of the Agribuys Marketplace has enhanced a variety of functions, including store or warehouse demand order placement, purchase order placement and negotiation, shipment notification and freight rate management.

Meanwhile, Agribuys continues to make inroads in the produce industry, having recently implemented its software system with FreshKist Produce LLC, Santa Maria, Calif. The system will allow FreshKist to exchange business documents between its trading partners and accounting software.

This means retailer and supplier information will be able to move electronically and automatically through the system.

On the retail side of the business, competition for consumer online shopping is heating up in the Northwest.

Albertson’s Inc., Boise, Idaho, has expanded its online grocery service, Alberstons.com, into Oregon. The service is available through 31 neighborhood stores in Oregon’s Multnomah, Washington and Clackamas counties and Washington’s Clark County.

Meanwhile, Roth’s, a 12-store chain based in Salem, Ore., has launched an online shopping service using the MyWebGrocer.com platform.

Roth’s can deliver the groceries that same day, or customers can pick them up at the grocery store.

Roth’s may have trouble competing with grocery giant Safeway Inc., Pleasanton, Calif., which launched its online shopping service — Safeway.com — in Portland, Ore., and Vancouver, Wash., in mid-January.

Michael Roth, chief executive officer of Roth’s, said in a news release that he wasn’t worried about the Safeway threat.

“We believe we have a better application and will make money from day one,” he said.

Safeway is offering its service through GroceryWorks, an Internet-based home shopping service that is owned in part by Safeway and London-based retailer Tesco PLC.

Most items available at Safeway stores are available online at in-store prices.

In the produce section of the Web site, customers can select fruit or vegetables that match their ripeness preferences.

Safeway promises next-day delivery within a two-hour window selected by the customer.