(April 20) iTradeNetwork has added another retailer to its growing list of clients.

The company recently signed a deal with The Great Atlantic & Pacific Tea Co., Montvale, N.J. to provide supply chain management services for the company’s fresh product procurement.

Rob Bonavito, chief executive officer for iTradeNetwork, Livermore, Calif., said that brings the number of top 20 retailers using ITN’s services to 15.

“We also have a lot of the smaller guys too,” he said.

As part of the deal, ITN will provide A&P’s U.S. operations with a fully-automated fresh food ordering process that will encompass the entire supply chain ranging from suppliers to distribution centers to store networks.

Bonavito said things continue to look up for the e-commerce firm. In 2003 the company facilitated about $13 billion in perishable transactions. Bonavito said he expects that number to more than double by the end of 2004.

“This year we expect to facilitate $30 billion in commerce transactions,” he said. “That’s everything perishable, not just produce.”

The secret to ITN’s success, Bonavito said, has been to help remove some of the cost from the supply chain for all players involved.

“A lot of these produce companies can benefit from this technology and save a lot of money by not having to spend it internally by having to duplicate paperwork, maintain networks or employ extra people,” he said.

For more information, visit ITN online at www.itradenetwork.com.