(Feb. 1) PakSense Inc., a maker of intelligent sensing products for perishable goods, has a new director of North American sales.

The Boise, Idaho-based firm behind temperature and time monitoring products for produce distribution, such as the TXi Smart Label, said in a Feb. 1 news release that Doug Thurston has joined the business from Bolthouse Farms, Bakersfield, Calif.

At Bolthouse, Thurston was director of sales for five years, and in earlier years held various buying, quality control and produce management positions with chain grocer Albertsons Inc., Boise.

PackSense said Thurston’s new role would include responsibility for expanding the use of PakSense temperature monitoring labels between suppliers, distribution centers and retailers. Labels such as the TXi are used to determine what exactly happens to products during distribution.

The results of the insight allow those maintaining the cold chain to make better food quality and safety decisions, PakSense said.

PakSense touts its labels as a low cost alternative to traditional temperature monitoring devices.

“PakSense is revolutionizing the way temperature monitoring is done in the food industry,” Thurston said in the release. “PakSense labels, because of their low cost and ease-of-use, will promote more temperature monitoring throughout the cold chain. I am excited to be part of a team that will have such a direct and positive impact on food safety and quality,” he added.

Maker of labels for cold chain hires head of sales