(Sept. 15) SANTIAGO, Chile — A group of 150 Chilean exporters gathered on Sept. 4 to learn about changing trends in the North American produce market and share ideas of their own with representatives from the Produce Marketing Association.

The gathering — the first global seminar sponsored by PMA and the Chilean Exporters Association — was titled “Capitalizing on the Changing North American Market” and featured presentations from key PMA executives, as well as retail experts from North America.


The seminar kicked off with a presentation of the results of the PMA’s recent FreshTrack study by Cornell University researcher Sandra Cuellar, according to a news release.

The study highlighted growth in the foodservice industry, changing distribution patterns, consolidation and other trends.

PMA vice president Nancy Tucker then gave an overview of retail trends in North America, with a special focus on food security requirements.

Finally, a panel of experts took center stage with a session called “Positioning Chile in North America.”


The panel featured Steve Junqueiro, director of produce and floral for Save Mart Supermarkets, Modesto, Calif., Ronald Bown, president of the Chilean Exporters Association, and Marcela Aravena, vice president of international programs for ProChile, a Chilean government trade and investment agency.