Food safety and traceability will be the focus when the Newark, Del.-based Produce Marketing Association takes its Fresh Connections educational effort to Philadelphia Nov. 30.

PMA to hold Fresh Connections event in Philadelphia

The daylong session at the Philadelphia Airport Marriott Hotel, offers information about food safety risks and traceability initiatives, according to a news release. The event also will enable suppliers to connect with regional buyers.

Among those scheduled to speak are Bob Whitaker, the association’s chief science and technology officer, and Johnna Hepner, director of food safety and technology. They will explain how attendees may increase their food safety efforts and better protect the firms’ bottom lines. Whitaker and Hepner also will address local sourcing and how growers and terminal markets and other wholesalers may be affected by proposed food safety legislation, the release said.

Ed Treacy, the association’s vice president of supply chain efficiencies, will discuss the latest Produce Traceability Initiative developments

The event is open to PMA members and non-members, but seating is limited. The registration fee is $100 for members, $150 for nonmembers. To register in advance, contact Shara Stewart at the PMA office, 302-738-7100 or via e-mail at