(April 6, 2:44 p.m.) Produce Labeling & Coding of America LLC, Lakewood, N.J., has introduced an updated version of its PrintApply system.

The S.M.A.R.T Model 750PLIR PrintApply System includes label graphics, customer computer programming, equipment implementation technics and a global database, president Ched Greenhill said, and should resolve all of a grower’s food-safety traceability labeling concerns.

“The system itself is a new innovative version of PrintApply,” Greenhill said. “It has new applications that not only apply to the label, but also to the transfer and analysis of data involving traceback information from planting, farming, harvesting, storage, packing, shipping and delivery worldwide.”

Greenhill said the new system is capable of applying a different label to each piece of produce that comes through a conveyor at speeds of up to 12-16 per second.

“Each label gets a different signal from the master computer,” Greenhill said. “Most conveyors run typically 10 (pieces) per second.”

Another feature is that the labeling device never actually touches the produce. A vacuum-jet system applies the labels, eliminating the chances of bruising or otherwise damaging the fruit, Greenhill said.

The PrintApply scanners are capable of reading all alphanumeric or 2D codes, including all regulations and guidelines, such as GS1, country-of-origin labeling and Price Look-Up numbers.

“We call it field to fork,” said Greenhill, referring to the information that can be read from the labels tracing a piece of produce from planting to the time it reaches the dining room table.

“The beauty of it is that we have a worldwide database,” Greenhill said. “No matter if fruit ends up in China or Japan, it can still be tracked.”

All programming automatically comes integrated with the system, Greenhill said.

“We think it’s going to catch on and hopefully benefit the country in terms of traceability,” Greenhill said.