A year after its introduction, the Rapid Recall Exchange has passed 500 retail and food supplier subscribers and is looking for more.
The Washington, D.C.-based Food Marketing Institute and Lawrenceville, N.J.-based GS1 US developed the Rapid Recall Exchange last year to improve food recall communication.
The service is also supported by the Grocery Manufacturers Association and the National Grocers Association, according to a joint news release from the FMI, GMA, NGA and GS1 US.
The news release said Lakeland, Fla.-based Publix Super Markets Inc. is one of about 100 retailers that have adopted Rapid Recall Exchange, and the chain has been encouraging its suppliers to join the service.
“Rapid Recall Exchange is the most fully featured recall service available, and we would like even more manufacturers to use it,” Michael Roberson, director of corporate quality assurance for Publix, said in a news release. “Ideally it should be the industry’s primary source for recall communications, so we want and need adoption by the vast majority of our suppliers.”
The Rapid Recall Exchange complies with the requirements of the Food and Drug Adminisration’s Reportable Food Registry, the news release said. The online services offers two-way messaging between trading partners, e-mail and text alerts, information on recalled products and other features.
“The fast and wide adoption of Rapid Recall Exchange demonstrates that companies need a standardized, more efficient process for handling product recalls,” Leslie Sarasin, FMI president and chief executive officer said in the release.
“We welcome additional subscribers, so they too will benefit from industry collaboration. In the end, it’s all about retailers and suppliers improving the recall process and keeping the food supply safe for our customers.”